About

I’m a multidisciplinary strategist, designer, and researcher with a background spanning product design and development, cultural strategy, and communications. I’ve spent over ten years working with companies and organizations across various industries and sizes on projects ranging from generative research to product design. My experience includes emerging technology, responsible innovation, AI, AR/VR/MR, Web 3, cultural strategy, youth & Gen Z, SaaS, healthcare, education, climate, entertainment, equity, retail, marketing, experiential design, and events.

I take a strategic and systemic approach to design and research grounded in developing a deep understanding of people's purpose and problem spaces and integrating broader societal shifts and business factors to expand the range of opportunities for products, services, and interventions we consider. I enjoy practice-building, continuing education, and experimenting with new techniques or approaches on each project.

Most recently, I’ve worked in design strategy and research for clients – including NBCUniversal, Omidyar Network, Meta, and Gates Ventures – focused on responsible innovation, emerging technologies, systems change, equity, and cultural strategy. While at Concentrix, I led projects in product design, design strategy, and research; managed design teams and cross-functional collaboration; co-led our Innovation Studio; and co-founded our Design Research Operations community of practice. As a freelancer, I’ve developed products and led research for startups and enterprise companies, created digital and experiential marketing campaigns and events at Fast Company, and worked in communication and social media for the ASPCA.

I’ve held leadership and volunteer positions with the Design Futures Initiative, AIGA Seattle, and IXDA Seattle and was the co-host and production manager for z\topia, a futures design podcast. I'm also a former competitive fixed-gear cyclist who co-founded New York's first women’s & non-binary fixed-gear racing team and managed the creative direction, media, community events, and logistics for an international women’s crit racing team.

Outside of work, I am usually taking a class or workshop to learn something new, going to art and music shows, making art, traveling to music festivals, or planning my next camper van trip.

Volunteer

Design Futures Initiative

Board Member, 2022 – Present

Seattle Chapter Co-Founder, 2019 – 2022

Youth Program Strategist, 2020 – 2021

AIGA Seattle

Designer, Changemakers Program, 2020

AIGA Link Youth Arts Program Volunteer, 2019 – 2022

IXDA Seattle

Mentorship Director, 2019 – 2021

Hospital Hero

Designer, COVID Mutual Aid Website

z/topia

Podcast Production Manager & Co-Host, 2020 – 2022

The Shadow CC

Team Co-Director for an international women’s bike racing team, 2018 – 2024. Managed creative direction, media production, sponsorships, and events.

Formula Femme

Co-Director and Co-Founder of women, trans, and non-binary fixed-gear bike racing team, 2015 – 2018. Managed creative direction, media production, sponsorships, events, and community building.

Pretty Damned Fast

Editor and writer for a women’s cycling magazine, 2016 – 2020. Reviewed and edited submissions, pitched and wrote stories, and managed social media.

Continuing Education

Responsible Tech Design Intensive / Gray Area

Regenerative Design / Design Science Studio

Human-Centered Design Masterclass / HmntyCntrd
Trauma-informed, equity-centered approaches to UX research & design.

Listening Deeply & Qualitative Data Synthesis / Indi Young
Bias reduction in research

Decolonial Sustainability / POSSIBLE FUTURES

Equity-Centered Design / Creative Reaction Lab

Futures Studies & Speculative Design / Parsons

AI for Designers / Design Dept

Design Leadership / Design Dept

Web 3 & Crypto / SheFi

Skills

Research and Strategy: Qualitative research, innovation strategy, ethnography, contextual inquiry, concept value testing, usability testing, unmoderated platforms, study design (mixed methods, triangulation, etc.), quantitative research (surveys, system usability scores, etc.), heuristic evaluation, archetype/persona development, experience mapping, landscape analysis, card sorting, data analysis, strategic foresight, trend research, market research, competitive and comparative analysis, social listening, scenario planning, threat modeling, research ethics, research operations, systems thinking, workshop development and facilitation

Design: Design strategy (product/UX), service blueprints, participatory and co-design, behavior change design, user flows, content strategy, information architecture, wireframing, mockups, low- to high-fidelity design, interactive prototyping (Figma), design system development, accessibility (UX, UI), concept development, content and system models (static/dynamic content, integrations), creative direction, graphic design, HTML, CSS

Collaboration and Leadership: Project management and planning, business and partnership development, practice and capacity building (communities of practice, research operations, team/project norms, etc.), team management, mentorship, process development